Marketing Articles

Getting better search engine ranking doesn't have to be a mystery or even that difficult. Here are some simple steps you can take to get your pages and articles ranking higher and getting you more traffic.

Keyword Density - This term refers to the frequency of your keyword versus the total number of words on the page. Although the optimal keyword density varies depending on who you ask, most experts recommend you keep this under the 15% mark. If your article or page is, say, 100 words long, your keyword should not be present more than 15 times. You can insure your keyword density is not too high by using a free site like live-keyword-analysis.com.

Relevant Links - Your goal is not only to build up a quantity of links to your website, but that they be links from relevant sites topically.Though search engines do value the quantity of sites linking to you, they especially weigh the relevancy and perceived quality of those sites. So be observant on both these counts. Otherwise search engines could end up lowering your rank instead of raising it. One of the best ways to build relevant links is by writing articles and submitting them to article directories.

Heading Tags - There is a better alternative to just dressing up your headlines by making them bolder and bigger which will be more effective in drawing eyeballs. Try and use headers. H1, H2, H3 and similar headers are not only helpful in making titles, subheading etc. more prominent, they can also change headline size according to their position in the article. Be aware of certain facts about using headers though. The keyword in your H1 header will be viewed as being of prime importance by search engines, so don't place more than one H1 header on a single web page. It's not technically wise to do so. More than one H2 or H3 headers are OK. You should make an attempt at getting to H6 headers although most websites only utilize up to header H3.

Fresh, Original Content - You cannot go wrong writing your own original content. Both surfers and the search engines will reward you for your efforts. Quality sites that actually add value to the web will always be in demand with readers and rewarded by search engines like Google, Yahoo and MSN. Quality content always equals quality traffic and aids the longevity of your site.